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Information you need to know:

Word on the Curb/Curbsights is devoted to protecting an individual's safety and privacy, and takes its responsibilities regarding the security of an individual's personal data very seriously.


This privacy policy explains what personal data we collect about individuals, how and why we use it, whom we disclose it to, and how we protect your privacy.

1. What this policy covers
The data controller (who determines the purposes and manner in which your personal data is used) is Word on the Curb (referred to in this policy as “CurbSights”, “Word on the Curb” “we”, “us” or “our”. Word on the Curb is a company registered in England and Wales with registration no 10480515 and registered office house is Europa House, Goldstone Villas, Hove, England BN3 3RQ.


We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. That is why we have developed this privacy policy (“Policy”), which:

  • sets out how you interact with us and the types of personal data that we collect 

  • explains the reasons why we use the data we collect

  • explains when and why we will share personal data with third party organisations; and

  • explains the rights and choices you have when it comes to your personal data

We offer a range of services, so we want you to be clear about what this Policy covers. This Policy applies to you if you use our services (referred to in this Policy as “our Services”).

Using our service means:

  • Signing up for surveys and submitting responses to surveys (“Users”);

  • Clients/customers of CurbSights (“Clients”)

CurbSights reserves the right to make amendments to this policy from time to time. Any changes to this policy will be posted on this page and sent electronically. Please check back frequently to see any updates or changes to our privacy policy.

2. Personal data we collect about you
When using the term “personal data” in our Policy, we mean information that relates to you and
allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details & date of birth,

3. Why we process your data
We process your data in order to produce more representative insights to UK and international
research, and subsequently help our clients adequately represent ethnic minority interests and offer products and services to you which are catered to your interests.

We perform profiling of the personal data you provide us due to the nature of our processing
activities, where we use special category data to evaluate and ascertain certain aspects about yourselves, which is then made anonymous. The profiling is used to provide insights to our clients to help inform them of the philosophical and behavioural sensibilities of a certain demographic. The results of these insights are subsequently shared with our clients as per our contractual obligations with them.

4. Categories of data we collect

General data
This is information about you which is defined under Article 6(1) of the GDPR. For the purpose of
conducting our surveys we gather the following general information from you:

  • Your name;

  • Date of birth;

  • Address;

  • Gender;

  • Level of educational attainment;

  • Occupation;

  • Marital status; and

  • Number of dependents.

Special categories of data
This is special information that data protection law says is more sensitive (sometimes referred to as sensitive personal data) and it needs more protection. For CurbSights, we gather and process the following information about you for the purpose of our insights:

  • Your racial or ethnic origin;

  • Your religious beliefs; and

  • Your sexual orientation.


We can and will only process this information when you have given explicit consent for us to do so.

5. Whom we share your personal data with
The nature of our work determines that we carry out insights work on behalf of a number of
organisations to ascertain certain philosophical beliefs and attitudes of certain demographics.
Consequently, we will frequently share the results of surveys we conduct where we process your
personal data. At no time will we share the data we have collected from you with our clients. If at any time we need to share any data with third-party organisations we will not do so without your explicit consent.

6. How long we use personal data for

We will not keep your personal data for longer than we need to, and will only use your personal data for the purposes set out in this Policy. We will always keep your personal data in accordance with legal and regulatory requirements.

Your personal information is kept for as long as you decide to continue answering surveys, polls and quizzes with us - which details to us that your account is active.

Once you opt-out, we will delete your profile information immediately from our systems.
In relation to your responses to surveys which our Clients have access to:
(a) We will delete your avatar/image (if applicable) as soon as possible and in any event within 30 days; and
(b) After your account is deleted, your answers to surveys are retained by us in an anonymous form.


7. How we protect your personal data
We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place:
We apply physical, electronic and procedural safeguards in connection with the collection,
storage and disclosure of personal data;

  • We protect the security of your information while it is being transmitted by encrypting it;

  • We use computer safeguards such as firewalls and data encryption to keep this data safe

  • We only authorise access to employees and trusted partners who need it to carry out their responsibilities; and

  • We will ask for proof of identity before we share your personal data with you


Whilst we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your login details and devices protected from unauthorised access.

8. Your rights
You have the following rights in relation to your information:

  1. Right to access your data: You can request a copy of your information which we hold (this is known as a subject access request).

  2. Right to rectification of your data: You can require us to correct any mistakes in your information which we hold.

  3. Right to restriction of processing of your data: You may request that we cease processing your information.

  4. Right to the erasure of your data: You can ask us to erase your information (also known as the “right to be forgotten”).

  5. Right of data portability: You have the right to transfer your personal data between data controllers in certain circumstances.

  6. Right to complain to the Supervisory Authority: If you have any complaints about the way in which we collect, store and use your information, you can contact the supervisory authority in the United Kingdom, the Information Commissioner’s Office:


If you would like to request any of the above, please contact us at to make any such requests. We will comply with the data protection legislation in responding to any such requests.

Withdrawing consent
At any time in which you decide you no longer want us to process your personal data, you
have the right to withdraw your consent. This will in no way serve as a detriment to our
services to you. To withdraw your consent to us, please contact

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