from culture to concept
History making, ground-breaking campaigns keeping the world’s boldest brands relevant and resonant with young and diverse consumers.
The service design focused research helping Spotify to understand the world of under-represented streamers and Podcasters.
The futuristic Artificial Intelligence (AI) bible unpacking the motivators and misgivings young people from Berlin have about AI as Google prepares for new product development.
Behind the creation of Just Eat’s Localized London Strategic Handbook that set up their 2024 Marketing Activity.
The dual-branded content campaign that ignited The Open University’s appeal with ethnic minority communities.
The factual entertainment series that slashed the NHS' year-on-year opt-out rate of Black and Asian organ donors by 90%.
The educative content campaign generating half a million views and over 1,000 registrations to the Stem Cell Donation charity.
The exclusive global Gen Z chat network that helped to define and build Adidas' $10 billion sportswear category.
The strategic playbook unpacking the cultural nuances of Black British audiences as LIONSGATE+ prepared for a Black History Month activation.
The immersive escape room gameshow aiming to drive brand love for the brand new NCS programme.
The communications guide to attracting women (including non-binary individuals) and those from an ethnic minority background to early careers in tech.
The strategic handbook guiding best practice in communicating with pregnant women from Black Afro-Caribbean and Bangladeshi backgrounds, during the height of COVID-19 vaccine hesitancy.
The viral public research flash mob that forced the Home Office to revise their approach to youth violence reduction.
the secret sauce
We’ve taken the same principles that grew our impressive 400,000-strong social following and applied them to consumer insights. The result? Our tried and tested Edutainment formula–a unique blend of storytelling, entertainment and strategic insights that drives unbeatable youth engagement.
THE FULL RECIPEdon't be shy, say hi!
