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ESCAPING BRITAIN'S BAD VIBES

Britain is about to lose more than just a chunk of change.

With the ‘immigration election’ looming, our latest study, "Get(ting) Out," - surveying over 1,600 16-34 year old minority Brits reveals that

66%

of young, 1st and 2nd generation immigrant Brits are thinking about bailing on the UK.

Meet Folu, Annie, Nour, Sunny, Farihaa, Aisha, and Omar—voters aged 18-34, sharing why they’re ready to leave. Spoiler: It’s not just ‘bad vibes.’ The UK could lose a significant portion of its £4.5 billion annual disposable income as these young Brits eye greener pastures abroad, lamenting the UK’s cost of living & housing crisis, lack of opportunity, government policies and racial inequality.

These stories are more than stats — they’re a call to action. Dive into our interactive report featuring video stories and a striking photo campaign, paying homage to the iconic Get Out film. Discover why these young voices are turning away from the UK, what this means for the country’s future and what needs to be done to keep them here. 

This is to certify that

GET(TING) OUT

May contain strong & emotional stories from Britain.

Suitable for persons 18–34 years old. Those younger & older must be accompanied by a Gen-Z or Millennial.

President

Chief Executive

WOTC062024

66% are thinking of leaving

Two-thirds of young, 1st and 2nd generation immigrant Brits are thinking about leaving the UK, with Europe (33%) and Asia (30%) top of the list.

59% say the quality of life in the UK has worsened

A further 39% of young Brits describe the UK as ‘bad vibes,’ providing a low quality of life. This is most pronounced among LGBTQ+ communities and younger generations.

28% want to leave due to government dissatisfaction

Over a quarter of young minority Brits are dissatisfied with the current government — acting as a driving force for their desire to leave.

1 in 5 want to leave due to racial inequality

Nearly 20% of respondents mentioned racial inequality as a driving force for desiring to leave.

44% want to leave to find better paid work

Top reasons for considering a move include better paid jobs (44%), the cost of living crisis (39%), and dissatisfaction with the current government (28%).

41% prioritise economic reform

The economy tops the list of crucial issues for young minority Brits, followed closely by healthcare and housing.

HEAR FROM THOSE WHO ARE

 GETTING OUT 

Watch Folu's story (2 mins)

Watch Sunny's story (2 mins)

Watch Farihaa’s Story (2 mins)

Watch Aisha's Story (2 mins)

Watch Annie's Story (2 mins)

Watch Nour's Story (2 mins)

Watch Omar's Story (2 mins)

WATCH THE FULL DISCUSSION

This highly interactive research methodology paired quantitative work with an immersive in-person spectrum game as a means for understanding the anecdotal experiences and stories of a select group of young voters from 1st and 2nd generation immigrant backgrounds.

HEAR FROM THOSE WHO

 GOT OUT  (COMING SOON)

Our interactive map will plot the stories of young people who left behind life in the UK and have found happiness elsewhere. Come back to watch stories as they are collected.

Be the first to get the digital 'Get(ting) Out' report when it launches.

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