Over the past four years, we have been commissioned to produce a number of videos for Channel 4 News across a variety of topics including the Grenfell Tower fire tragedy, mental health difficulties amongst students, and homelessness.
What we did
The latest example of our work with Channel 4 is a report on the Grenfell Tower Fire Tragedy. With an initial brief to document local stories, we decided to reach out to out amazing community and run our own insight.
We discovered that people in the community were growing tired of fake news, which they felt was being peddled by a number of large media outlets. They wanted to hear positive reporting of the amazing camaraderie and hard work invested by the community following the tragedy.
A few days after the fire, a group of local musicians had put on a grime fundraiser, with all proceeds (money, clothes, food and more) going directly to affected families. We visually narrated this story; from concept to execution, producing a full access report on the ‘Grime for Grenfell’ fundraiser event.
A majority of the productions we do with Channel 4 are multi platform, airing on live TV on the Channel 4 News at 7pm and subsequently disseminated across most of the Channel 4 social media platforms.
The Grime For Grenfell video was watched live and subsequently by over 1.1 million people.
53% of viewers thought more positively of 4 News’ insight
The story was aired completely exclusively to Channel 4 News and no other major television broadcaster were present at the event.