We're on a mission to make the world an inclusive place.
We're a team of Millennial and Gen-Z idealists who just happen to be experts. Having built our foundations in reaching multi-ethnic communities through content, we've been advising some of the biggest companies in the world on cultural communications underpinned by our team of researchers.
Our Why.
DIVERSITY IS A REALITY. INCLUSION IS A CHOICE.
Since 2013, we’ve been helping our clients communicate authentically with ethnically diverse audiences. We're on a mission to make inclusion the heart of business practice.
So, with a community of over 120,000 people from predominantly ethnic minority backgrounds - we've created the infrastructure for you to be able to access their world - with our team of specialists translating the learnings into actionable insights on your behalf.
All too often campaigns miss the mark when attempting to speak to these audiences - and the results are cataclysmic. We help companies build positive equity with ethnic consumers - saving time, money, reputational damage and moral integrity.
Values
DO'S
THE THINGS WE STAND FOR.
Communicate, collaborate with & support ethnic minority audiences weekly.
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Celebrate, advocate for and listen to the specific and unique interests of minority communities & sub-communities.
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Believe in representation at every level,
from executive decision making, to
ideation and execution.
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Support ethnic minority creators
to bridge the influencer pay gap & support brands on inclusive campaigns
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DON'TS
THE THINGS WE STAND AGAINST.
Giving special importance to the idea of diversity and inclusion. Inclusion is the problem - not diversity. We see D & I as modern marketing - not an offshoot afterthought.
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Use terms like 'BAME'​. Black, Asian and Minority Ethnic isn't a homogenous group.
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Make rushed, assumptions on culturally significant issues.
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Start any campaign without insightful research.