We're on a mission to make the world an  inclusive place. 

We're a team of Millennial and Gen-Z idealists who just happen to be experts. Having built our foundations in reaching multi-ethnic communities through content, we've been advising some of the biggest companies in the world on cultural communications underpinned by our team of researchers.

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Our Why.

 DIVERSITY IS A REALITY.  INCLUSION IS A CHOICE. 

 

Since 2013, we’ve been helping our clients communicate authentically with ethnically diverse audiences. We're on a mission to make inclusion the heart of business practice.

 

So, with a community of over 120,000 people from predominantly ethnic minority backgrounds - we've created the infrastructure for you to be able to access their world - with our team of specialists translating the learnings into actionable insights on your behalf.

 

All too often campaigns miss the mark when attempting to speak to these audiences - and the results are cataclysmic. We help companies build positive equity with ethnic consumers - saving time, money, reputational damage and moral integrity.

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 Values 

DO'S

 THE THINGS WE STAND FOR. 

Communicate, collaborate with & support ethnic minority audiences weekly.

Celebrate, advocate for and listen to the specific and unique interests of minority communities & sub-communities.

Believe in representation at every level,

from executive decision making, to

ideation and execution.

Support ethnic minority creators

to bridge the influencer pay gap & support brands on inclusive campaigns

DON'TS

 THE THINGS WE STAND AGAINST. 

Giving special importance to the idea of diversity and inclusion. Inclusion is the problem - not diversity. We see D & I as modern marketing - not an offshoot afterthought.

Use terms like 'BAME'​. Black, Asian and Minority Ethnic isn't a homogenous group.

Make rushed, assumptions on culturally significant issues.

Start any campaign without insightful research.

 

 Our Team

Ndu

Co-Founder.
Target Man.
Part-time Arsenal Fan. 
Most likely to: Talk to you about partnerships.

Hayel

Co-Founder.
Deep Lying Playmaker.
Confused Fan. 
Most likely to: Talk to you about research.

Giulia

Marketing & PR Manager.
Trequartista.
Italiano.
Most likely to: Talk to you about our products.

Jack

Creative Director.
Box to Box.
Theatre Connoisseur.
Most likely to: Talk to you about our content.

Kirsty

Senior Researcher.
Creative Winger.
Artiste.
Most likely to: Talk to you about our research.

Amber

Researcher.
Wing Back.
Creative Nerd.
Most likely to: Talk to you about research.

Reynold

Data Consultant.
Anchor Man.
Stats King.
Most likely to: Talk to you about our privacy.

Faheem

Cultural Consultant.
Set Piece Specialist.
Book Worm.
Most likely to: Talk to you about insight.
We are always on the lookout for amazing talent!
If you're interested in being part of our team, then get in touch! (click 'You?' to go to Careers page)