CULTURAL INSIGHTS. CONTINUOUS ENGAGEMENT.
The Research & Creative Consultancy
ON THE CURB,
WE ARE EXPERTS IN ENGAGING AUDIENCES THAT ARE OFTEN DEEMED 'HARD TO REACH.'
HARD TO REACH?
NOT FOR US.
Brands are missing the mark on engaging the minority consumer. We don't miss, we master.
A decade building bonds with over 20,000 minority 16-34 year olds means they're not 'hard to reach'—they're right here with us.
We call them ‘The Curb Community.’
20k
research & creative community collaborators
89%
16-29 year olds
67%
from under-represented communities
3.5k
monthy Interations through research
CLIENT CONFESSIONALS
“The WOTC team has been a revelation. They possess a rare passion for initiating conversations, even on sensitive subjects, and delivering insights that can drive change on a significant scale, not just within our client's workforce but also within society at large”
Alexis Curtis-Harris, Head of Equality, Diversity & Inclusion- Attraction & Communications at Penna
“I’ve been here for 11 years and this is the most creatively delivered research we’ve ever had. This will be integral to us strategically mapping out our engagement for the London market.”
Victoria Gold, UK & IE Marketing Director, Just Eat Takeaway
“WOTC have become a valued & trusted partner. They have challenged us to do better work, producing some of the best creative content I’ve seen in my time working on the OU brand. The energy & camaraderie on set was unlike anything my team had ever seen before. We are looking forward to building our partnership over the coming year.”
Clare Charlton, Head of Brand & Campaigns, Marketing & Communications, Open University
“Word on the Curb offer us the sorts of Gen-z audience knowledge that we just wouldn’t get elsewhere due to their proximity to cultural communities and their nuanced consultancy.”
Scarlett Spence, Strategy Director, Mother
All the team at WOTC have completely changed the ways in which we recruit people from minority ethnic backgrounds in terms of quantity, cost to recruit and speed at which we recruit them.
Lucie Galloway, Digital Marketing Officer, Anthony Nolan
GOT A BRIEF FOR THE CURB TEAM?
Want some research done? Some strategic direction? A creative execution? Or maybe you just want to get the convo going. We’re here, so give us a shout.